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Library

Start here

Just give me a working setup

A complete project configuration — goal, deliverable, channel and voice already chosen. The fastest way to get a finished draft from source material you already have.

Purpose

Why am I making this?

Defines the communication act — teach, persuade, announce, tell a story. Shapes how your source material gets analysed and structured before anything is generated.

Output

What am I making?

The finished form — slides, carousel cards, a storyboard. Sets unit counts, aspect ratio, text capacity and structure rules.

Context

Where does it live?

Where the audience meets your work — a classroom, a feed, an inbox. Carries platform conventions, accessibility requirements and supporting assets.

Voice

How should it sound?

The written voice — tone, point of view, formality, cadence. Applies across every word generated in a project.

Look

How should it look?

The overall visual treatment for a project — medium, line style, palette, lighting and texture.

Look

How should it look?

A visual treatment applied to characters independently of the project style. Lets a hand-drawn character live in a photorealistic world.

Look

How should it look?

Your identity system — marks, colour and type — applied consistently across outputs.

Look

How should it look?

How elements are arranged on a page or slide. Reusable compositional patterns rather than one-off designs.

Cast

Who's in it?

A recurring figure with consistent appearance, wardrobe and visual details, so they stay the same person from panel to panel.

Support

Who's helping me?

A specialist collaborator — campaign strategist, narrative producer — that brings domain judgement to planning and critique.

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