Library
Start here
Just give me a working setup
A complete project configuration — goal, deliverable, channel and voice already chosen. The fastest way to get a finished draft from source material you already have.
Purpose
Why am I making this?
Defines the communication act — teach, persuade, announce, tell a story. Shapes how your source material gets analysed and structured before anything is generated.
Output
What am I making?
The finished form — slides, carousel cards, a storyboard. Sets unit counts, aspect ratio, text capacity and structure rules.
Context
Where does it live?
Where the audience meets your work — a classroom, a feed, an inbox. Carries platform conventions, accessibility requirements and supporting assets.
Voice
How should it sound?
The written voice — tone, point of view, formality, cadence. Applies across every word generated in a project.
Look
How should it look?
The overall visual treatment for a project — medium, line style, palette, lighting and texture.
Look
How should it look?
A visual treatment applied to characters independently of the project style. Lets a hand-drawn character live in a photorealistic world.
Look
How should it look?
Your identity system — marks, colour and type — applied consistently across outputs.
Look
How should it look?
How elements are arranged on a page or slide. Reusable compositional patterns rather than one-off designs.
Cast
Who's in it?
A recurring figure with consistent appearance, wardrobe and visual details, so they stay the same person from panel to panel.
Support
Who's helping me?
A specialist collaborator — campaign strategist, narrative producer — that brings domain judgement to planning and critique.
