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Creating and Using Brands

Apply your identity system — marks, colour and type — consistently across outputs.

StoryTable Brand editor with identity assets, color palette, and typography settings

A Brand collects the identity rules and assets reused across projects.

1. Create a Brand

Open Library, choose Brand, and create a new item. Enter the organization or brand name.

2. Add identity assets

Add logo files and relevant brand imagery. Keep the intended logo treatment distinct from general visual inspiration.

3. Set color and typography

Review the palette and typography controls. Add font-sample images when useful and specify the actual type choices and visual rules you want to reuse.

4. Review before saving

Check the selected files, color choices, and written instructions. Remove examples that contradict the intended identity.

5. Apply and inspect

Save the Brand and choose it for a project or preset. Review exported pages for logo placement, color consistency, and readable typography.

Check your result

The Brand contains the correct assets and clear rules, and the resulting output has been visually reviewed.

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